Monday, March 1, 2021

Inside Sales - Tips for the New SDR/BDR - Scripting

 One of the best sales tips I received as a new SDR came from a prospect. I had contacted the prospect and recited my entire boiler plate script to him. At the end of the presentation he calmly stated, "Please don't read your entire script to me. Just tell me what you got and how it will help me." Following that phone call I revised my entire presentation to:

  • Greet the prospect
  • Provide my first and last name
  • Stating the reason for the call
  • Gauge interest
  • Ask qualifying questions
  • Provide a solution to the prospect's problem

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